A multi-actor approach: Participatory involvement of key stakeholders (e.g. farmers, advisors, and industry). The project entails a detailed examination of the dynamics and interrelationships of actors and additionally explores a variety of opportunities and barriers regarding broomrape parasitism at the molecular and technical level. Specific roles will be assigned to different actors, according to their capacity and commitment, thus incorporating stakeholder practical and informal knowledge against broomrape parasitism (without the use of chemical solutions).

A trans-disciplinary approach: Experts in agriculture, biology, chemistry, genetics, plant protection, ecology, environmental protection, social and environmental economics are brought together within ZeroParasitic. One of the main realizations behind the project main idea is that coordinated efforts are needed from various disciplines, as only a holistic approach of the issue will lead to efficient solutions.

A strong social and economic approach. In particular, ZeroParasitic will approach production systems through a systems thinking perspective, also building on stakeholder involvement from the beginning of the Project. This will help understand the dynamics of stakeholders, which have influenced the development of the current situation. More than that, however, this approach will allow to understand the decision-making process of stakeholders, thus enabling the design of strategies that will ensure high adoption rates of the project outcomes.